Company Information
| Company name | Omotete, Inc. |
|---|---|
| Location | 609 Miyamasuzaka Building, 2-19-15 Shibuya, Shibuya-ku, Tokyo |
| Company URL | https://omotete.jp/ |
| Main business activities | Provide unfre., a service that makes menstrual products obtainable in any restroom via smartphone and support a comfortable menstrual life |
| Past Projects | Provided services and conducted surveys with many companies, including JR East Group, Mori Building, Marui Group, and Mitsubishi Estate First Prize in MONOZUKURI HARDWARE CUP 2023, a gateway to global expansion Selected for JETRO Startup City Acceleration Program and Mitsubishi Estate Accelerator Program, among others |
Project Information
| Topic | Introduce an IoT service at Tokyo Innovation Base (TIB) that allows menstrual products to be obtained inside individual restroom stalls |
|---|---|
| Project site | Tokyo Innovation Base (Yurakucho) |
| Product/service overview | Conduct verification of a service providing menstrual products, composed of IoT devices for storing and dispensing products and an end-user app |
| Expected effect | Improve the environment surrounding menstruation among startups and ecosystem players, including overseas |
Photo of representative
Urara Takaseki
Our company is advancing the unfre. service with the aim of “putting an end to an unfree society.” Our main business is an IoT service that enables the provision of menstrual products in restrooms at places outside the home.
With the support of diverse corporations—commercial facilities, stations, banks, offices—we have worked on product development and demonstration experiments. Since our founding, we have discussed “menstrual life (the daily lives of those who menstruate)” and social issues with many stakeholders, and fortunately, we have received many requests for installation in various buildings.
By promoting systems that support those who menstruate, we will realize a society where menstruation is not considered “individual responsibility/individual management,” and create cities where everyone can live more freely and comfortably.

